About content generation…

We have all heard for years that content is king. What that means, is that your communications– all of them– from your website to your emails to your posts on blogs, Facebook, LinkedIn, and other social media– must have content other than, “Our wonderful company just did this wonderful thing.”


Or people, including your customers, will not come back, because you’re wasting their time.

DON’T waste your customers’ and stakeholders’ time!

Over the next few weeks, I’m going to be talking about how to do an integrated content program.

As I said at the MCAA meeting in Atlanta in May, “About half of Spitzer and Boyes LLC’s business is assisting in content generation.” We can help you, too.

So, keep hanging out here, and you will learn what we know. Of course you can always hire us– you will learn faster, and do better.

2 Responses

  1. Hi Walt,
    Totally agree on this one; engaging content is interesting, educational, informative…and helps push the reader forward.
    We have been running the Advanced Solutions Blogging within Yokogawa as one of our activities; it is hard to push people back when they only want us to push overly salesy content. But this is part of the role to push back at times and educate. This is a long game, not a short win.
    But slowly over time we start seeing the front line actively using the content to educate the customer, which then in turn…


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