If you don’t, you need to attend this conference.
Incidentally, I will be giving a seminar here on how to get the most out of the vendor-editor relationship…and I think that every vendor who is reading this needs to attend it.
Not only will Jane Lansing speak, but Brian Chapman from Honeywell, Mark Taft from ABB, and Dan Miklovic from Gartner will also be keynoting.
ISA’s First Annual Marketing & Sales Summit Speaks to Senior Marketing
Research Triangle Park, NC (21 August 2006) – Worldwide expert Jane
Lansing, Vice President of Marketing at Emerson, will give a keynote
address at ISA’s first annual Marketing and Sales Summit, held 13-15
September at the Omni Hotel in Austin, Texas.
Lansing’s topic, “Engineers are People, Too,” will focus on marketing to
engineers and technical customers. Her presentation will explore methods
of communicating effectively with audiences, implementing efficient
marketing in a challenging environment, and developing effective tools
for a sales force.
“For years, marketers have been faced with a challenge to do more with
less,” said industry guru Shari Worthington, co-chair of the summit.
“This keynote, and our entire program, will speak to that challenge and
provide attendees with real information that they can use when they get
back to their companies.”
Other event highlights include:
* On 13 September, an evening networking reception will be held,
and plenary speaker Dan Micklovic will give a presentation entitled “The
State of the Manufacturing Industry.”
* On 14 September, four unique breakout sessions will be led by
industry experts. Session topics include sales management, marketing
communications, e-marketing, strategy, and branding.
* On 15 September, a Product Management Workshop led by instructor
Barbara Finer of Quivivity, will focus on leading a sales team, defining
winning products, and launching innovative campaigns for new offerings.
Sponsored by the ISA Management Division, ISA’s Marketing and Sales
Summit will help marketing and sales executives in the automation
markets meet the strategic and tactical challenges of the 21st century.
The unique event is designed exclusively for senior sales and marketing
professionals in the automation markets.
Keynotes and plenary sessions from Gartner, Inc., ABB, Honeywell, and
more will address the state of the manufacturing industry, the changing
role of the senior marketing and sales executive, and the shift to
service selling. Breakout sessions will provide practical information on
search engine marketing, solution selling, public relations, branding,
Attendees can obtain a group rate by sending three or more sales or
marketing professionals. The group rate is $270 per person for ISA
Members and $295 per person for non-members.
For more information about the event, or to register, please visit