How to get into the magazine 101

Sometimes it seems to us that getting publicity is very simple. Yet there are dozens of small to medium-sized instrumentation companies that don’t appear to know how.
Just for the heck of it, here’s Publicity 101, as taught by Jerry Moon of Emerson Process Management.
****************************text of release follows, comments interspersed********************************
For immediate release
Photos available:
http://www.emersonprocess.com/home/news/resources/index.html#photos
******note how the photos are NOT embedded in a Word document or worse yet, a PDF*************
EMERSON SELECTED BY LEADING MINING AND METALS COMPANY TO AUTOMATE NICKEL RECOVERY PLANT
Emerson’s PlantWeb® to lower installed cost and ease configuration, helping fast track new construction at Inco processing plant.
********good, informative headline and deck*******************
AUSTIN, TEXAS (July 25, 2005) – Emerson Process Management, a business of Emerson (NYSE:EMR), has been chosen by Inco Ltd., Toronto, the world’s second largest producer of nickel, to automate a 1/100th scale demonstration processing plant currently under construction in Argentia, Newfoundland.
**********the rest of the release snipped, visit www.controlglobal.com in a day or so to see it******************
Here’s the point: anything can be news if you treat it as such, even the automation of a bench scale pilot plant. Don’t hide your light under a bushel basket. Talk about what you are doing…we are interested.
Walt