We predicted almost a year ago that if the slump in the oil and gas industry continued, restructuring, changing focus, and diversification would be necessary to regain/maintain the fiscal health of our industry. Oil and gas shows no indication of a rebound any time soon, and Siemens is adapting and reorganizing; pulling resources away from the oil and gas and metals and mining … [Read more...] about The Bitter and the Sweet – Siemens: 2,500 Jobs Lost, 25,000 Additional Jobs Pledged
marketing research
What IS All This Talk About Emotion?
Over the past couple of months I have seen several posts and articles that have designated or referred to 2016 as “The Year of Emotion.” As a marketing researcher with over 20 years experience in customer service, customer experience, and brand development and maintenance, I am astounded that emotion is just now receiving the focus it has deserved since marketing began. Why is … [Read more...] about What IS All This Talk About Emotion?