I’ve decided that it is time to stop pillorying PR firms for sending me really bad press releases. Instead, I’m going to try to teach you all (and in your hearts of hearts, you know who you are) how to do it properly.
This will benefit your clients, the automation vendors.
But more importantly, it will benefit my readers, the automation system end users and integrators. If I can get better press releases, product releases, news stories, case studies, and so forth, I can provide higher information bandwidth to my readers.
This is important.
So, I’m producing a CONTROL webinar, with the able assistance of Rich Merritt, called “PR for the Industrial Enterprise.”
I have some chops on the PR side of things. One of my last clients at Spitzer and Boyes, before I came to CONTROL and could no longer consult directly for vendors, won an R&D100 award as a result of my counsel.
So, I hope that doing this as a public service will result in some serious improvement on the kind of slop I see.
The Webinar will premiere on the ControlGlobal.com website and on waltboyes.com in about two weeks. I’ll announce it here.