Back in the bad old days in the late 1990s and early 2000s, when Rockwell Automation was struggling with either being Rockwell International or being Allen-Bradley, et al., it was very hard to figure out what Rockwell Automation's brand was. Many seemingly ill-considered and apparently short term decisions caused serious brand abuse to occur, and as I've pointed out before, … [Read more...] about Listen. Think. Solve. Why Rockwell's rebranding will work…
Walt Boyes' Blog
Rockwell fixes brand negatives, launches new image program
Friday, several Putman editors were treated to a daylong briefing in the Clock Tower in Milwaukee. Much of this week, I will be reporting here on the things we learned, and the questions we asked. Brands are funny things. Rockwell found this out, as they were swallowed by Allen-Bradley to become Rockwell Automation in the past few years. During the tumult, Rockwell allowed its … [Read more...] about Rockwell fixes brand negatives, launches new image program
More top down view of process…how the enterprise looks at us
It is indeed fascinating to be standing on the other side of the DMZ between the plant and the enterprise and look over the wall at the plant. Once again, TEC (http://www.technologyevaluation.com/Research/ResearchHighlights/ERP/2005/09/research_notes/prn_TU_ER_XJS_09_03_05_1.asp) has published a great article that describes how the enterprise looks at us, and what they are … [Read more...] about More top down view of process…how the enterprise looks at us
What Makes Process Process?
Olin Thompson is sometimes called the "Father of Process ERP." He is a principal of Process ERP Partners, http://www.processerp.com, and is somebody who, in my opinion, has his head screwed on properly. He recently wrote an article for Technology Evaluation Center (http://www.technologyevaluation.com) called "What Makes Process Process?" I've said before that I find it … [Read more...] about What Makes Process Process?
Supply Chain Issues from Katrina
Joel Leonard (http://www.mpactlearning.com) emailed the following to Paul Studebaker, editor of Plant Services, today: "Just got off of the phone with Bright Plastics- Discovered 95% of all polyethylene and styrene production off line for now. That will have enormous supply chain issues on cost and availability for the plastic injection molding industry." Like I said … [Read more...] about Supply Chain Issues from Katrina
