Shari Worthington and I have been trying to put this together for the past ten years: a conference for automation marketing, taught by automation marketers.
Be there, or be square.
ISA NEWS RELEASE
Contact: Jennifer Infantino
ISA Announces First Annual Marketing and Sales Summit:
Industry Executives Address Changing Role of Senior Marketing & Sales
Research Triangle Park, NC (11 July 2006) — ISA’s First Annual
Marketing & Sales Summit will be held 13-15 September 2006 at the Omni
Austin Hotel Downtown in Austin, Texas. The summit, entitled “Best
Practices in Customer Acquisition and Retention,” will help marketing
and sales executives in the automation markets meet the strategic and
tactical challenges of the 21st century. The event is sponsored by the
Management Division of ISA.
Keynotes and plenary sessions from Jane Lansing, VP Marketing, Emerson;
Dan Miklovic, Managing Vice President, Gartner, Inc.; Mark Taft, Senior
VP Global Systems Marketing, ABB; and Brian Chapman, Director of
Corporate Marketing, Honeywell Process Solutions, will address the state
of the manufacturing industry, the changing role of the senior marketing
and sales executive, and the shift to service selling. Breakout sessions
will provide practical information on search engine marketing, solution
selling, public relations, branding, and more.
“Automation products are complicated, our distribution channels are
unique, and our customers are among the most sophisticated in the world.
This forum will provide a venue where we can discuss and more fully
understand the realities of our business and how to better create
customer-focused organizations,” said Shari Worthington, Event Program
Industry veteran Walt Boyes serves as General Chair for the summit.
Boyes has more than 25 years of experience in sales, sales management,
marketing, and product development in the controls and instrumentation
industry both for process instruments and environmental controls,
including Executive Committee experience in three companies. “Each and
every speaker that this summit features will focus in on marketing and
sales in our markets, giving attendees relevant facts, achievable
results, and tangible benefits,” said Boyes.
Attendees can register online at www.isa.org/mktsales or by calling
Exhibits and sponsorship opportunities are also available. Contact
Rodney Jones, ISA Administrator, Technical Divisions at (919) 990-9418.