New ISA.org debuts! It is great! #pauto #automation #isa

I am really happy to be able to say that the new ISA website, which debuted this morning, is way better than I even imagined it would be. And that’s not because Spitzer and Boyes LLC had a hand in writing some of it. It is because the old ISA website debuted under my watch as Publications VP and a little afterward, and was always awful– too many conflicting interests, not enough good design sense.
This site, under the inspired direction of Jennifer Infantino (happy birthday, too), is finally a great advertisement for ISA, a useful benefit for members and the public, and is easy to use, fast to load and basically does what it is supposed to do.
Great design. Great taxonomy. Great, great, great.
Congratulations to ISA for the excellent work.