You need to know the opportunities available to your company. We can review your company’s goals and progress through market research, market segmentation, competitive analysis, “Mind of the Customer” studies, and sales chain management to develop and analyze your opportunities, or perform individual parts of the program that meet your needs. We can also help you with brand-building strategies, the development and management of your sales chain, and sales lead generation.
You need to know the size of the market for your product, the pricing in the market for your product, the identity of your competitors and their market share, where your product sells well, and where your competition is vulnerable. Our market research capabilities can provide this information cost-effectively and in a timely manner so that you can make informed decisions. Our market research includes a unique application of technical expertise, so our analysis and conclusions often extend beyond the traditional realm of market research.
COMPETITIVE ANALYSIS & PRODUCT COMPARISON
You need to know the relative quality of your product, identification of competing products and their strengths and weaknesses, where your product performs well, and where your product is vulnerable. Our competitive analysis capabilities can provide this information cost-effectively and in a timely manner so that you can make informed decisions. Our competitive analysis includes a unique application of technically informed market and pricing analysis, so our conclusions often extend beyond the traditional realm of competitive analysis.
Your people need to know what they are doing in order to work effectively and efficiently. We can provide sales and technical seminars and/or presentations on CD that can be customized to meet your specific needs.
You need to know the quality of your sales chain. Our sales chain management services can analyze your sales chain performance and suggest improvements that will increase the effectiveness and coverage of your sales organization. Our international contacts and associates can help identify the right partners in local markets. We can help you develop your sales and/or representative organization if you currently do not have one.
Manufacturers’ representatives need to know the quality of the products they sell, and especially that of a new principal. Our competitive analysis and product comparison services can provide this information in a timely manner.
You need good quality marketing literature and documents to sell your products and train your people. Our technical writing services can help you develop effective campaigns. We can also provide technical review services to help improve your marketing literature and documents, and write articles for insertion in trade magazines.
You need to find a supplier, evaluate the company and their products, and negotiate suitable business terms. Our market research, competitive analysis, and product comparison services in conjunction with our North American and international contacts can provide you with concise information about the most suitable partners. At your discretion, we can approach potential suppliers on a confidential basis.
You need to perform “due diligence” to determine the viability of the company, quality of the product, its market share, and its potential market share in order to make an informed decision. Our market research, competitive analysis, and product comparison services in conjunction with our extensive network of contacts can provide you with this information in a timely manner.
If you are considering the purchase of another company or the sale of your company, our services can help you identify the most suitable targets and provide you with pertinent information so you can make an informed decision as to which companies to approach. At your discretion, we can approach these companies on a confidential basis.
We can help you identify, locate, and acquire technology. We can also locate persons and organizations that can develop technology and products for you.