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marketing research

The Bitter and the Sweet – Siemens: 2,500 Jobs Lost, 25,000 Additional Jobs Pledged

March 11, 2016 by David

We predicted almost a year ago that if the slump in the oil and gas industry continued, restructuring, changing focus, and diversification would be necessary to regain/maintain the fiscal health of our industry. Oil and gas shows no indication of a rebound any time soon, and Siemens is adapting and reorganizing; pulling resources away from the oil and gas and metals and mining … [Read more...] about The Bitter and the Sweet – Siemens: 2,500 Jobs Lost, 25,000 Additional Jobs Pledged

What IS All This Talk About Emotion?

March 1, 2016 by David

Over the past couple of months I have seen several posts and articles that have designated or referred to 2016 as “The Year of Emotion.” As a marketing researcher with over 20 years experience in customer service, customer experience, and brand development and maintenance, I am astounded that emotion is just now receiving the focus it has deserved since marketing began. Why is … [Read more...] about What IS All This Talk About Emotion?

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