PR Wall of Shame

Last week, my eye was caught by an email sent by one of the large industry magazines on behalf of a client. It was hawking a white paper that someone from the client had either written or had had ghosted for them. The problem wasn’t the content, it was the fact that the client’s email address had been misspelled and hysterically so. I notified a couple of executives at the … [Read more...] about PR Wall of Shame: Don’t Misspell the Client’s Name!