Last week, my eye was caught by an email sent by one of the large industry magazines on behalf of a client. It was hawking a white paper that someone from the client had either written or had had ghosted for them. The problem wasn’t the content , it was the fact that the client’s email address had been misspelled and hysterically so. I notified a couple of executives at the … [Read more...] about PR Wall of Shame: Don’t Misspell the Client’s Name!
