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Marketing Research

Nobody Is Doing Anything About Cyber Security

December 6, 2017 by Walt Boyes

At the INSIDER we’ve been saying this for years. The adoption of even basic cyber security actions in the industrial space is very low. Many companies believe that they are “pretty safe” because they are relatively obscure. But I recall a conversation with the head of IT of a regional potato chip company about 7 or 8 years ago: “I never thought anybody would cyber attack us. We … [Read more...] about Nobody Is Doing Anything About Cyber Security

Vertiv Ranks Most Critical Industries

June 20, 2017 by Walt Boyes

Vertiv Ranks Most Critical Industries in the World Utilities, mass transit, telecom rank high, cloud and colocation fifth and rising Utilities, including electricity, gas, nuclear power and water treatment, are the most critical industries in the world according to a new ranking from Vertiv, formerly Emerson Network Power. Vertiv convened a panel of global critical … [Read more...] about Vertiv Ranks Most Critical Industries

About content generation…

June 8, 2017 by Walt Boyes

We have all heard for years that content is king. What that means, is that your communications-- all of them-- from your website to your emails to your posts on blogs, Facebook, LinkedIn, and other social media-- must have content other than, "Our wonderful company just did this wonderful thing."   Or people, including your customers, will not come back, because you're … [Read more...] about About content generation…

Who Should We Believe?

April 12, 2016 by David

There are a huge number of contradictory predictions out there right now concerning the stock market, the price of oil, the world economy, the internet of things, and just about everything else you can imagine. If you look hard enough, you could probably find conflicting predictions on whether Little Johnny will jump over the fence to chase the cow. Since the control automation … [Read more...] about Who Should We Believe?

The Bitter and the Sweet – Siemens: 2,500 Jobs Lost, 25,000 Additional Jobs Pledged

March 11, 2016 by David

We predicted almost a year ago that if the slump in the oil and gas industry continued, restructuring, changing focus, and diversification would be necessary to regain/maintain the fiscal health of our industry. Oil and gas shows no indication of a rebound any time soon, and Siemens is adapting and reorganizing; pulling resources away from the oil and gas and metals and mining … [Read more...] about The Bitter and the Sweet – Siemens: 2,500 Jobs Lost, 25,000 Additional Jobs Pledged

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