It's all about the target customer, right? Product marketing is the glue; an integrative function. Customer is the center, and outbound in a circle: Product marketing, and beyond that, personnel (development, production, support) SO WHAT'S A PRODUCT MANAGER Someone who maximizes product value by coordinating production of offering with needs of market. Combines Product Planning … [Read more...] about more from Barb Finer…
Walt Boyes' Blog
ISA's Product Management Workshop
Barb Finer of QuiVivity Marketing Partners, presented a shortened version of her three-day, well over a thousand dollar, class on product management. Agenda: --Playing ball as a team --voice of the customer --on time launch What is a product? An offering that one entity delivers to another that is of value…It can be defined and has repeatable characteristics. A product may be … [Read more...] about ISA's Product Management Workshop
Looking at the automation industry sidewise…
Brian Chapman, director of global marketing at Honeywell Process Solutions, was the end note for the Marketing and Sales Summit. His talk was called "Mindshare to Market Share: Applying High-Tech Marketing Practices to the Automation Marketplace." "I feel a little funny, because I don't have 22 years in the industry," he said. "We talk about this industry that we call high … [Read more...] about Looking at the automation industry sidewise…
Mark Taft on the shift to service selling…
The lunch keynote was Mark Taft, Global Vice President for Systems for ABB, who also achieved a certain notoriety this morning by being quoted on the front page of USA Today. His topic was "The Shift to Service Selling." Taft started out by insulting all the UT fans in the audience. This especially impacted Con Lau and Kari Mitchell from Yokogawa, both UT grads. "There is a … [Read more...] about Mark Taft on the shift to service selling…
Jane Lansing on the changing role of marketing and sales executives
Jane Lansing, vice president of marketing at Emerson Process Management, first talked about why she accepted my invitation to speak to a room full of competitors. It is the same reason that doctors and lawyers get together and benchmark their industries. I'm glad she decided to do it, because she has a fresh viewpoint. The title of her talk is "Engineers Are People Too." She … [Read more...] about Jane Lansing on the changing role of marketing and sales executives
